Student athletes may profit from their name, image and likeness: By Valeen Arena, Bedell Firm Attorney

Valeen M. Arena Featured in the Jacksonville Daily Record: Student Athletes May Profit From Their Name, Image and Likeness

Valeen Arena, Bedell Firm attorney, was featured in the Jacksonville Daily Record to discuss the Intercollegiate Athlete Compensation and Rights Bill. For the first time, Florida college athletes will be allowed to profit from the use of their name, image, and likeness, beginning as early as July 2021. In this feature article, Valeen shares details about the new law, how it impacts college athletes, and what it means for college brands.

Click here to read the full article from the Jacksonville Daily Record.

Valeen M. Arena is a civil litigator. She received her undergraduate and law degrees from the University of Florida. After gaining litigation experience in Tampa, Valeen relocated to Jacksonville to serve as a judicial law clerk to the Honorable Brian J. Davis in the United States District Court, Middle District of Florida, Jacksonville Division where she clerked for three years. Valeen joined the Bedell Firm in 2020.